A soup to remember

"A Soup to Remember" is a campaign designed to preserve and celebrate the traditional folk songs of the Croatian Međimurje region, included in the UNESCO ICH Representative list in 2018. The campaign features a short film, a series of five illustrated books each paired with a small pack of alphabet-shaped pasta to spell out the lyrics of one Međimurje folk song. Involving educational institutions and nursery schools, invited through the promoters outreach and social channels, the children are learning the local language and preserving Međimurje folk songs. The campaign won reached 80% of the national population and the project success prompted Međimurje County, the local government, to declare 28th of November a Day of Popevka (traditional folk songs), to be celebrated annually.